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雷军：小米历史第一次参展IFA 将展示人车家全生态完整阵容_我的网站

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一 | e(ECNS) -- The online buzz surrounding the barbecue feast in East China's Zibo city may have cooled, but the city continues to attract visitors, including a growing number of international tourists. Former NBA player DeMarcus Cousins was among the latest to sample the local specialty, grilling meat skewers and wrapping them in small pancakes at a barbecue restaurant in the city. Cousins's visit turned a late-night meal into a cultural experience. Three years after the online barbecue boom put Zibo on the map, foot traffic remains steady at the city's popular Bajor Market, according to Zheng Haolin, head of the market's management office. The market received more than 19 million visitors in 2023, 18.9 million in 2024 and more than 18.7 million in 2025. As of July 2026, more than 12 million people had visited, with the annual total expected to remain around 18 million to 19 million. "What has cooled down is probably just the online buzz," Zheng said. "The fluctuation in visitor numbers is only a few hundred thousand each year. With a base of about 18 million visitors annually, the daily variation is very small." Zheng also noted a significant shift: The number of international visitors has increased notably since 2024. Most are students studying in China, along with tour groups from Southeast Asia. The restaurant that hosted Cousins set a goal in February of taking photos with diners from 50 countries. By August, that target had been met, with photos of the French ambassador to China, solo travelers from Sweden, tourists from Russia and Bangladesh, and Chinese nationals from overseas communities in Malaysia and Singapore. A floor manager at the restaurant said she became friends with a Bangladeshi photographer who visited three times — first with friends, then with more friends and finally with his family. Actress Xie Huiting, who performs in the restaurant's cultural show, recalled international students praising the performance and the food. The owner said that beyond price, service and quality, cultural experiences are essential to turning short-lived online attention into lasting visitor loyalty. He introduced a 360-degree stage show featuring stories from ancient Chinese history, which runs alongside the dining experience. A local resident who grew up in the area said the key to attracting visitors is simply good service and quality products. "That's the foundation for welcoming friends from elsewhere," he said. (By Tang Yuxian) 。

快科技8月22日消息，雷军在社交平台发文官宣，小米将第一次登上德国柏林IFA展会舞台。此次展会，小米将展示“人车家全生态”完整阵容，呈现技术与AI如何跨设备、跨空间，融入日常生活。展会时间为9月4日-8日。IFA（柏林国际电子消费品展览会）创办于1924年，是欧洲规模最大消费电子、家电展会，也是全球三大消费电子展之一（另外两个：美国CES、中国AWE）。小米过去很多年产品一直在欧洲销售，但一直没有以展商身份参加IFA。

二 | 之前小米主要参加每年2月在西班牙巴塞罗那的MWC展会，这次算是正式补齐欧洲重要展会布局。

三 | 雷军：小米历史第一次参展IFA 将展示人车家全生态完整阵容这次展台会把手机、汽车、全套米家智能家居一起对外展出，HyperOS把各类设备打通，对外展示完整的人车家生态。这也意味着，之后小米在欧洲会固定参加两大展会，2月MWC，9月IFA。MWC以通信为主，核心是手机、通信设备、基带、运营商方案，手机新品扎堆发布。IFA强项是家电、电视、耳机、智能家居、白电，手机也参展，但不是绝对主角，适合展示全套家庭生态产品。小米汽车会作为生态的一部分对外展示，不过官方明确，小米汽车正式登陆欧洲市场要等到2027年，这次IFA只是做展示，不会直接上市开售。